ToughTrain - Fitness Products

ICON Fitness

The brand of ICON Health & Fitness is based in the beautiful Cache Valley of northern Utah. This brand is one of the world’s largest developers, manufacturers and marketers of fitness equipment with brands that include NordicTrack, ProForm, Weider, Reebok and Gold’s Gym. ICON has been the innovation leader in the fitness industry since 1977, when the company was founded by Scott Watterson and Gary Stevenson, both business majors at Utah State University.ICON itself came into existence in 1977, as the world's largest marketer and manufacturer of fitness equipment, with a heritage of transforming the industry with innovative products.

Its entry into the health and fitness industry began with the manufacturing of trampolines. As they studied the exercise and fitness market, they were able to take advantage of the tremendous growth that occurred in the 1980s. The company’s entry into the fitness market proved to be timely as the product line expanded to include treadmills, exercise bikes, rowing machines, and home gyms under the name ProForm Fitness Products, Inc. As the company’s exercise equipment business grew, the partners decided to spin off their wood burning stove business to focus on the fitness equipment industry.

ICON Health & Fitness Products

  • Treadmills
  • Ellipticals
  • Strength Machines
  • Home Gyms
  • Exercise bikes
  • Rowing machines

ICON fitness products price starts from $599 dollars.To ensure customers receive the highest quality and best performing equipment and they have a 21,000 sq. ft. model development facility and 140,000 sq. ft.

This company has a certificate of ISO 9001 and based on the authenticity the manufacturing capacity devoted solely to commercial products. ICON is the first and only fitness company to have TUV certification, an international product testing for safety, mechanical, and electrical standards. ICON is vertically integrated, therefore, in addition to manufacturing; ICON performs all research & development, industrial design, and marketing for its products. As one of the first U.S. fitness companies to venture into the international arena, ICON has R&D, manufacturing, and sales facilities located in China,Canada and Europe, in addition to the United States.


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